Spam Filters and Safe Senders in Gmail
### User-Level Spam Management
**Mark as spam:** Select email → Spam icon (or three dots → Report spam)
Gmail learns your preferences over time.
**Not spam:** Open Spam folder → Select email → Not spam → Move to inbox
And add the sender to contacts — this helps Gmail whitelist them.
### Creating Filters to Bypass Spam
1. Gmail → Settings → See all settings → Filters and blocked addresses
2. Create a new filter → enter From address or domain
3. Actions: tick **Never send it to Spam** → Create filter
Or from a specific email:
Open email → three dots → Filter messages like these → Never spam
### Blocking Senders (User)
Open email from sender → three dots → Block [sender name]
Future emails go to Spam automatically.
### Admin: Allow/Block at Domain Level
admin.google.com → Apps → Google Workspace → Gmail → Spam, phishing, and malware
**Approved senders:** Add trusted email addresses or domains that bypass spam filtering
**Blocked senders:** Add domains or addresses that are always blocked
### Admin: Email Allowlist (IP-Based)
For bypassing spam from known servers (e.g. a CRM or marketing tool):
Gmail → Spam settings → Email allowlist → add IP addresses
### Spam Quarantine
admin.google.com → Reports → Email log search → filter by "Delivery — Spam"
Admins can view and release quarantined messages.
### Inbound Gateway / Third-Party Spam Filter
If you route email through a third-party filter (e.g. Barracuda, Mimecast):
Gmail → Advanced settings → Inbound gateway → Add IP range of the gateway
This prevents Gmail from spam-scoring emails that arrive from your gateway.
### Postmaster Tools
Monitor your domain's spam reputation at **postmaster.google.com**
- Domain reputation (Good, Low, Medium, Bad)
- Spam rate — keep below 0.1%
- Authentication failures (SPF, DKIM, DMARC)