As marketers, we understand that the email we’re sending must be intriguing, relevant, and desirable. And as the holidays approach, consumers expect to receive more emails and brands sure plan to send it (woo!). But we have to remember that email is supposed to be ...

Keeping a brand experience consistent across all marketing touch points is a crucial component of cultivating an engaged user base. And one of the more important transitions a customer or prospect makes is from an email to a website. This responsibility lies primarily on how you design and build your email campaigns. The less aligned your emails ...

Big Online travel agency like Cox and Kings and Thomas Cook have changed how people book vacations over the last several years. More and more consumers are taking a do-it-yourself approach to booking flights, hotels and cruises instead of relying on travel agents to find the best deal. How does a travel agency or smaller site succeed in this ...

1. It’s free!Once you’re online, there is no further expense. Services ...

If there ever was such a thing as an “opt-in for life”, it is well in the past. Permission Marketing has been silently replaced with its brother; tease marketing, continuously building on a brand ...

1. Write a meaningful subject line.Before you hit “send,” take a moment to write a subject line that accurately describes the content, giving your reader a concrete reason to open your message. A vague or ...

Today a business cannot run without a professional email address. Every company needs a business email addresses. Below we have list 5 email addresses every company should have. Info@yourdomain.com or Inquiry@yourdomain.com: One email id which every company in the world has is info or inquiry. Any ...

Role-based email addresses (like admin@, help@, sales@) are addresses that are not associated with a particular person, but rather with ...

Today everyone with an email id suffers from email overload on a daily basis. Research indicates that most recipients spent a few seconds to decide whether or not to open an email. A majority of their decisions are solely based on the email subject lines. This ...

It’s been reiterated over and over that email is still a key tool for marketers even in the age of social media and instant messaging, as the marketing industry repeatedly establishes that no, email is not going away any time soon. Mobile Devices: Highly ...