How To Start A Web Hosting Business?

You may have dreamed about starting your own Website Hosting Business or owning a business of your own. You may have also had your ideas penned down at the back of a book or on a blank sheet and then erased them thinking now is not the right time. 

Do you really want to start your own business? Why not start a website hosting business of your own?

The first step in an online business is to develop a website based on the niche of your choice and place it on a server so that everyone can access it. As a reseller who is starting out in the website hosting business industry, it would be best if you choose a top reseller hosting provider who can partner with you in your entrepreneurial journey. 

But before push comes to shove, there is a list of things you ought to know if you are starting a reseller website hosting business service. Here’s a list of twenty useful tips and steps that covers everything to equip you before you take the plunge. So, here are 20 steps on what to do and what not to do before starting your web hosting business.

20 Point Checklist to follow before you start your website hosting business

1. Define goals for your website hosting business

When you are defining the goals for your hosting business, make sure that you are tying them to your organization’s and your business’ vision and mission. For instance, your vision could be ‘To empower the upcoming small businesses in the online space in a particular region.’ Now with this in mind, you will take all the right steps so that it does justice to your vision. 

By defining a goal for your web hosting business, you as a reseller get clarity and can steer ahead in a proper direction. Make sure that your business goals are specific and descriptive in nature. It doesn’t have to be a perfect vision or mission statement with your business goals. Writing them down will also help you put in place the next best steps or actions you have to take to bring these goals to fruition. 

Delegate responsibilities with respect to who will be responsible to carry out these actions so that your goals are met. Also, as you define goals, please make sure that they are measurable so that you can optimize them for the better and can check regular progress. 

2. Define Your Target Audience in Website Hosting Business

Once you have defined your goals, with your vision and mission statement, the first thing you must do is understand your target audience so that you know what their problems are when it comes to buying web hosting. Let us take the same example mentioned in the above point with your vision- ‘To empower the upcoming small businesses in the online space in a particular region.’ Now, in this case, if you are targeting a particular region, you should know which businesses are looking to go online, what their requirements can be, what compromises they are okay with, and what they pay or would pay to their web hosting provider to manage their website. Understanding these aspects would help you to start unpeeling the layers of your core prospects and their unmet needs. This will help you segment customers into groups and provide products that fit with a market. 

3. Understand and analyze the competition in the market

Whichever region or territories you pick to do business, or even market segments, just make sure that you understand the competition and the business context very well. The business context is a very powerful starting point because that helps you understand where you are going to do the business, who are the players involved, what are they giving to their current customers, and what their current customers are missing out on in terms of value. Understanding competition and the players, along with their strengths and weaknesses and your own strengths and weaknesses will help you come up with a proper marketing strategy that you can implement with a budget in place. 

For any reseller hosting business, in fact, any business, this aspect is crucial because it defines your action plan and makes it concrete and measurable.

4. Create your brand identity and decide on your brand name

You can start with this exercise while you write your vision and mission statements for your business because all the ideas you write there will seep into creating a brand logo and identity. This will help you come up with a logo, tag line, brand guidelines, your brand’s fonts, etc. You can use them on your website, and daily communication with clients, etc. so as to distinguish yourself with your own uniqueness in the market going ahead.

5.Purchase a domain and create your site

Once you zero down on your brand name, buy a domain name from your hosting provider and start building a website. Since you are building a website for web hosting products, ensure that you choose a theme, layout, and CMS that suits the category of web hosting itself. Test your website’s pages for page speed and check if they take videos and images (if need be) as per your needs. If not, ask your hosting provider to scale your plan. 

While building the website, here are a few things you must remember- 

Always remember the intent of your website. Is it leads, information, or a mix of both? 

Follow your brand’s guidelines and ensure they are in place when you build the website. 

Make your website easy to navigate, so choose a good CMS and also make sure the fold structure is in place with top navigation links. 

Make your website crawlable and SEO-friendly.

Put SSL certificate and other security certificates that are necessary to ensure the protection of clients and the website.

Make your website mobile-friendly and have CTA buttons wherever necessary while building the website.
 

Add trust seals at the bottom of your website. A McAfee or a PayPal seal can garner trust among your customers and visitors to the website. It is better to have these seals at the bottom of your website.

Your website should, by all means, have an about us page and a contact us page too, so while building it, ensure that you have taken these aspects into account. They again are trust-building exercises for your web hosting business. 

Make sure that your domain name is unique and does not resemble other domain names because that can create confusion. It is necessary that you choose a domain name without hyphens, numbers, and special characters. This only helps your domain name to be easily pronounced. 

6. Have a clear marketing plan for your Website Hosting Business

Once you build a business strategy and plan with your vision and mission and get your website ready, think of targeting a certain amount of leads in a month. You can do that by getting a rough idea of the customers you want to convert according to the plans you want to provide. 

Make a proper marketing strategy by choosing the right channels. For instance, if you think your category will have lots of information before making a buying decision, then have SEO and SEM as your channels of acquiring customers through Google or Bing search. You can also use Quora, communities, and social media platforms to create a buzz about your brand and also use coupons through an affiliate program. Ensure that every marketing channel has a goal tied to it with a budget in place. This will help you calculate the ROI of your activity and further optimize it. So, before you start the business get these things ready on paper so that when you start, you know where to begin from. 

7. Test your core proposition and brand’s messaging within your target audience

Once you have all the ideas with your vision, mission, and goals, you can test the same within your target audience to understand their reaction and response to your kind of service. Test your brand’s core proposition and messaging to get an idea of whether you are really catering to the needs and requirements of the market or not. Your brand messaging must resonate with your core audience and if it isn’t this is a chance to optimize the message for the better before you start marketing your brand through different channels. So, make sure you keep this in mind before starting your web hosting business.

Stage 2 

8. Select the right reseller hosting provider

Half the battle is won once you select the right reseller hosting provider. To start with, if you are choosing one for yourself, look for some of these important factors like – 

1. State-of-the-art infrastructure to provide you 
2. State-of-the-art control panel to help you manage your hosting
3. Plans that can be customized for all kinds of clients
4. Provides 24/7 support and 99.9% uptime
5. WHMCS and white label support
6. Offers additional services including reseller domains
7. Value-added features like multiple features and applications that enhance the experience as a web hosting provider
8. Options for Windows and Linux reseller web hosting service. If you are opting for a Linux reseller web hosting service, then check if they have updated to the latest version. 
9. 30-day moneyback guarantee.

In case you find a provider that gives you all of the above, it is best to buy a plan from them. Also, before you start the business, ensure that you and your reseller hosting provider are on the same page with respect to support, uptime, resource allocation, and billing. 

9. Check if the reseller hosting provider has White Label support

This is an extension of the point mentioned above. While choosing a reseller hosting provider, you need to know if the provider can help you with 100% white label support. This is important because you as a reseller will need to do your own branding if you want to build your own business and your brand. So, 100% white labeling is a must for you to do justice to your business. 

With white label support, your business will appear as an independent web hosting provider. None of your clients will see your parent hosting brand’s logo or any identity. This will help you create your own unique identity in the market.

10. Make provision for 24/7 technical support

Once you have chosen the reseller hosting provider that you want, make sure that you are paving the way to provide 24/7 technical support to your clients. 24/7 technical support will help your customers resolve their issues easily at any point in time and would be always happy with the service. 

In order to make sure that this facility is made the most out of, you must provide multiple channels that can be accessible to the support. Such as live chat, email, phone support, etc. 

11. Use a corporate billing system

This is more of a post-purchase thing, but make sure that you are using a corporate billing system that allows you to activate new orders and handle your billings. It is a key factor in a web hosting business.

A corporate billing system such as WHMCS will help you activate the orders of your clients automatically. It helps you manage your clients with a built-in help desk without the need to log in to multiple systems. This inevitably makes your communication and billing process easier and allows you to be more professional. 

12. Use private name servers  

Private name servers have a professional appearance and you can easily switch status from one host provider to another. You can transfer all of your customers’ web hosting accounts without asking.

Transfer data, change old host’s IP to new host’s IP—simple server migration.

So when you are about to start your own web hosting business and want to change to new IPs offered by your hosting provider, use private name servers.

13. Buy dedicated IP 

It is recommended that you purchase a dedicated IP address from the reseller host and use that for the domain provided by the reseller account.

Resellers using customer-supplied IP addresses risk site crashes affecting customer websites.

Dedicated IP addresses enhance email security and protect online reputation.

So, before you start your web hosting business, buy a dedicated IP that you can provide to your customers. 

14. Get used to the features and software

After buying a reseller hosting service from your provider, it is better to get used to the features of the package.

This will help you get a firm grip on the cPanel, WHMCS, statistics, security, and monitoring.

Deeper understanding leads to improved software management in your daily operations.

So, if you are looking at your web hosting business, understanding the software and its features is a must.

15. Create the right hosting packages for each segment

Create reseller hosting packages for different market segments after preparing your marketing plan and website.

Customize packages based on customer needs, ensuring they align with their web hosting requirements.

Ensure your packages have competitive pricing to stand out in the web hosting business market with your unique offerings.

16. Provide options for secure payment gateways

Security is an important factor when it comes to payment gateways.

Offer multiple online payment methods, such as Mastercard, EC cards, and online banking, when launching your web hosting business.

This allows customers to choose the easiest, most reliable, and compatible one.

Ensure a highly secure payment gateway for your financial transactions and customer safety

17. Get antivirus software for your website

Ensure robust security measures protect transactions and customer experiences from spam, DDoS, and malware threats.

Implement monitoring to assess the antivirus software’s effectiveness and enhance security measures.

Ensure that security software is included in your hosting provider’s package before making a purchase for added protection.

18. Check for Softaculous auto-installer

Softaculous enables one-click installation and automation of a wide range of apps, simplifying web hosting management.

Ensure your hosting provider offers apps for WordPress, Joomla, Magento, and more with regular updates and easy installation.

Also, you can get instant backups of your website’s files on FTP/FTPS/SFTP locations or even Google Drive or Dropbox.

Test upgrades and changes before going live on your website, a feature exclusive to this auto-installer.

Softaculous is crucial for quick installations, so check if your provider offers it before starting your web hosting business.

19. Check for Cloudflare CDN (Content Delivery Network)

Cloudflare offers DDoS protection, content delivery, and faster page loading for web hosting, enhancing the customer experience.

Cloudflare’s browser caching improves page loading speed for repeat visitors by serving requests from the local cache.

20. Other additional pointers 

Before starting, confirm your reseller host offers key features like unlimited business email, resource upgrades, backup, and free migration.

All these aspects can be checked with your provider before you start your own web hosting business. 

Conclusion

With this, we are hoping that you can begin your reseller web hosting business to a flying start.

For further questions or information, please feel free to ask in the comments section below.