List growth rate can be defined as the metric to track the rate at which your list is growing.
You can calculate list growth rate by taking the number of new subscribers minus the number of unsubscribes, then divide that by the total number of email addresses on your list, and then multiply it by 100.
It’s obvious to experience some attrition, so focus on ways to continually grow your list, engaging subscribers, and find new loyal subscribers.
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Wednesday, October 13, 2021
