A good logo for your business can seem like window dressingâ€â€ÂÂÂsomething nice to have down the road. But not having a logo, or having a bad logo, might be costing you business just when you need it the most.
Does a logo really matter that much? And if so, what’s the best way to get one that doesn’t break your budget? In this post we’ll talk about what makes a good logo, different ways to get one, and how to know when your current logo is ready for a refresh.
What makes a good logo?
Most of us can identify hundreds of logos at a glance. According to experts, the most successful logos share these five characteristics:
- Simple: Logos with too much going on, like lots of text, colors, or graphics, are difficult to recognize quickly. That’s why most logos have just a few words and/or an icon or symbol.
- Memorable: People may not remember your name, but they’ll remember the general look of your logo and the feeling it gave them. It will help them recognize you when they come across your stuff in other places.
- Timeless: It’s easy for logos to start looking dated after a few years. That’s why even the most recognizable brands in the world will tweak their logos to bring them up to date.
- Versatile: The point of a logo is that you can use it everywhere, so it needs to work in different settingsâ€â€ÂÂÂfull color, black and white, small and large, square, landscape, etc.
- Appropriate: Does your logo appeal to your audience? Does it match what your company does? Many companies pivot or shift their focus and forget to check if their visuals still match the business.
Tuesday, August 17, 2021
