Email marketing has some significant advantages compared to most other marketing methods:
High reach: When you get people to join your email list (aka “subscribe to updates” or “opt in”), you can actually reach them. If they just like your Facebook page, for example, it’s quite unlikely that they’d actually see your updates. Sure, not everyone opens your emails, but the numbers are usually still in favor of email compared to other communication methods.
Great flexibility:Email marketing can work for pretty much any kind of business. It doesn’t matter whether you sell houses, or consulting; you can get lots of sales as long as you use the right email marketing strategy in the right place. And you can promote practically anything relating to your business—you aren’t limited to sending links to your sales pages.
Minimal risk:Some top marketers expect to burn through $10,000 of advertising budget before even knowing if they can make a campaign profitable. With email marketing, the costs are much, much lower. Our simple system like Stay in Touch is very affordable even if your business isn’t a huge success yet. And even if you go with something advanced like Infusionsoft, you’re still far away from the kinds of investments many other marketing tactics require. Sure, email marketing and advertising aren’t directly comparable (advertising is mainly used to reach new prospects), but you get the point.
1. Build your subscriber list
You may already have an email of list of clients and prospects, but you should always be working to build upon this list. First, make sure it’s easy to subscribe to your email list through your website. Put subscribe forms on your blog page and on your blog articles since people already reading your blog might want to start receiving more content from you.
2. Make your Email Interesting
Think of it like a newspaper – it’s the headline that grabs your attention and in an email this is your subject line. This is your one opportunity to grab the reader’s attention and make sure they open your email, so write something that piques their curiosity and makes them want to hear more of what you have to say.
It’s also important that your subject line sets appropriate expectations for the rest of the content in your email. A wild, outlandish subject line might get people to open your email, but if it isn’t backed up by equally great content, that email will quickly find itself in the trash.
3. Ensure that your emails are not sent to spam
If your carefully constructed emails are sent directly to spam, they’ll never see the light of day, and certainly won’t generate any results.
Even there are certain steps you want to take so your emails don’t accidentally get flagged as spam by filters. Spam filters works by running your email through a set of criteria and looking for features that are common among spam messages.
A few key things to avoid are using all caps, too many exclamation marks, hyperbolic phrases like “Act now before time runs out!!!!”, or using poorly formatted HTML in your email templates.
4. Make the links and call to action
The aim of your email marketing campaign is to increase traffic to your landing page and website. No clicks means no customers, it really is that simple. So make your links obvious and give readers more than one opportunity to interact. This is helped with strong calls to action that speak to emotions and feelings. A simple “click here” just won’t cut it these days.
In general, calls to action should be written as just that – actions. The more exciting the action you describe, the more enticing it will be to your audience. For example, “Download your free report” is more exciting than “Learn more” or “Click here”.
5. Provide value
Great Email marketing ultimately comes down to providing value to your audience. Each Email you send should have something in it for them. Be it educational information about your industry, operational messages about your service or marketing messages about the products you offer, every email needs to provide some sort of positive aspect for the reader. Otherwise, that message is just going to end up in the trash.