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5 ways to reduce the Bounce Rate

Accepting that your site has a high bounce rate is a little like accepting that maybe, just maybe, your child isn’t the best-looking kid in the schoolyard. Sure, you think your precious little angel is just adorable (and just so we’re clear, we’re talking about your website now), yet when you head into Google Analytics to check the numbers, your bounce rate tells a different story.

1. Optimize Page Load Time

Many marketers assume that if their bounce rate is high, the issue must lie with a page’s content – when, in fact, serious problems can arise before a user even has the chance to read a page at all.

Of all the problems a web page can have, taking forever to load is arguably the worst. After all, it doesn’t matter how good or bad a page’s content is if a user can’t read it (or even see it), and 47% of users expect a web page to load in two seconds or less, making on-page optimization crucial to reducing your bounce rate.

2. Avoid Popups – Don’t Disrupt the UX

In 2013, 70% of users said that they found irrelevant popups to be annoying. That probably hasn’t changed – most people still hate popups. Among site owners and marketers, it’s an intensely debated topic: whether to use popups or to avoid them

3. Create a Compelling Call-to-Action

According to Go-Globe, “47% of websites have a clear call-to-action button that takes users 3 seconds or less to see.” Is your site one of them?

After you’ve attracted visitors with your headline and built interest with the content, don’t lose them with a weak CTA. The action you don’t want is an increase in the exit rate. You want every site visitor to buy, or at least think about it.

4. Make Your Content More Accessible with Smart Formatting

Ever clicked through to a blog post or web page, only to discover an immense, intimidating wall of text? If so, you already know how discouraging this can be to readers. Even if your content is incredibly valuable and completely unique, it won’t matter if your readers are scared off by the prospect of wading into a blog post of equal density as War and Peace or ‎Les Misérables.

5. Promote Brand Awareness

The best benefit of using branded email is every time you send out an email, you’re promoting your business, not Gmail or Hotmail. It’s a valuable, cost-efficient way to market your company without having to spend a lot of money.

So if you, like many other small businesses, think that branding was only meant for large enterprises with big advertising budgets, think again. You’re never too small to start building your brand, and you can get started today with branding your email.

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