Step #1: Establish profiles on the major social media sites (Facebook, Twitter, Google+, Pinterest). Before launching any social campaigns, take time to figure out which social media site or sites your target customers frequent. Then set up pages or profiles on those sites — and post content regularly, at least once a week.
Step #2: Put Together a Marketing Plan – Selling online is all about marketing. Gone are the days where you could just throw up a website, sit back, and watch the traffic pour in. While it’s still completely doable to build an online store that sees a ton of traffic – and a ton of sales – you’ve now got to bust your tail to get it there. Fortunately, there are a lot of marketing strategies you can put to use to drive people to your site, including:
Social media marketing
Building backlinks to your site
Search Engine Optimization (SEO)
Step # 3: Use paid search (Google AdWords). “This refers to paid search marketing, like Google AdWords,” says Mike Sprouse, president & CEO, The Sprouse Group, which provides marketing and SEO services. “This can be a very effective way for new businesses to test online marketing by driving to their website from Google. I recommend starting with a small budget, like $5 or $10 a day, and testing a variety of ad groups and creatives of at least three variations,” he suggests. “Marketers should also utilize either the CPC (cost per click) or CPA options for their campaigns.”
Step #4: Build Your Website –
Now that you’ve learned a little bit about how to sell online and chosen a great ecommerce platform, it’s time to build your website. While picking a platform with a variety of tools and an easy-to-use interface will make building a good website a lot easier, you’ll still want to put in a lot of time and work to optimize your site.
Step #5: Implement Your Marketing Strategy – Now that your online store is up and functioning, it’s time to start putting your marketing strategy into action to drive people to your new site. What this step looks like will depend largely on the type of marketing strategies you have chosen.
Whatever they are, though, it’s important to keep one thing in mind: your marketing strategy is going to constantly change. When you start selling online, you need to remember one thing: change is inevitable. You will find that some things work well, and some things don’t work at all, and you’ll have to adjust your marketing strategy accordingly.