12 Ways to Collect Email Addresses for Your Newsletter

12 Ways to Collect Email Addresses for Your Newsletter

email_newsletters

Looking for ways to grow your list of newsletter subscribers? There are a ton of ways to get people to sign up for your weekly or monthly email marketing campaigns. I’ve put together a list for you to read, so you have heaps of options for growing your list.

  • Include a link to your newsletter sign up form in the main navigation bar of your website and/or blog. (Or better yet, include a sign up form in the main navigation bar).
  • Create a “sign up” call to action on your Facebook business page.
  • Create enticing visuals encouraging people to sign up for your list, and post them on social media channels (especially Facebook, Twitter, Instagram, and LinkedIn).
  • Attend or exhibit at a trade show or networking event and bring a newsletter email sign up clipboard or book. If you’re tech savvy, bring an iPad or mobile device with you. Ask each person you talk with to sign up. Do the same for any business cards you receive.
  • Include a link to your newsletter sign up form in your personal email signature.
  • Place a newsletter sign up clipboard next to every register if you have a retail store. Have your employees mention the newsletter and emphasize the benefits (exclusive discounts, events, educational info, reminders, etc.)
  • Give something away like samples, a tour, a consultation, a free how-to guide, infographic, how-to video, etc. Have people sign up for your newsletter to qualify.
  • Get referrals. Ask your customers to encourage friends to sign up. In exchange, give them a discount.
  • Make and upload videos to YouTube, then include a link at the end of every video directing people to your newsletter sign up form.
  • Use a Lightbox. When someone attempts to leave your site, display a lightbox and ask them to sign up.
  • Offer “Newsletter only” discounts and mention them on your sign up form page and on social. Don’t use those offers anywhere but in your newsletter.

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